The product is mainly for all those women who work and travel regularly. Most of them have skin allergies, rashes, dullness, ageing, dark spots and dry skin due to air pollution. This face wash helps them to detox their skin from gaseous pollutants, free radicals, pollution particles and traffic related pollutants. With activated charcoal, it pulls out all harmful pollutants and brightens the skin. This is one of the best solutions in the market to protect your skin from pollution.